Prudential Bank has taken a significant step to support the growth of its Commercial Banking customers and prospects by organizing an international business trip to Turkey, Qatar, and China.
The trip, facilitated in partnership with Nita Travel and Shipping Company, aimed to expose Ghanaian business leaders to new trading opportunities and partners, promoting business growth and development.The Managing Director of Prudential Bank, Bernard Gyebi, commenting on the tour, emphasized the Bank’s commitment to providing advisory services & customer growth.
“We are dedicated to ensuring our customers get the best from their trading activities. This business trip is a testament to our goal of providing stress-free business deals for our cherished customers,” he said.
A section of the participants travelled to Turkey, and another group went to Qatar before they all arrived in China for the major session. In Turkey, they attended the African Business Forum and Expo (AFEX), a 2-day International Trade Fair that connected them with high-level investors, business leaders, and enterprises from Turkey and beyond.
In China, aided by the local partners of Nita Travels, the customers were taken on guided tours of various product markets, including furniture, hardware, jewellery, clothing, electronics, and cosmetics. These visits enabled direct purchases, pricing negotiations, and new supplier relationships.
The Head of Commercial Banking at Prudential Bank, Frederick Adomako-Ansah, accompanied the customers and described the trip as very successful.
“The customers had a wonderful experience, and the guided tours provided unique insights that shaped their time in China and the other countries,” he said. “This is the value we want to give to our customers as a Bank.”
In the spirit of promoting a cash-lite ecosystem, Prudential Bank used the opportunity to showcase its Union Pay International (UPI) card specifically for China & the Asian Region.
The participating customers expressed their gratitude to the Bank’s management for organizing the trip, suggesting that it should be held annually with an extended stay period. This feedback underscores the success of the initiative and the potential for future growth and collaboration with Nita Travel & Shipping.
